After releasing his third studio album, Jackman, last Friday, Jack Harlow is bringing fans to his hometown in the first official video from the project, “They Don’t Love It.” Harlow announced the new album on April 26, with no singles or press leading up to the release.

Directed by Eliel Ford, the visual for They Don’t Love It features Harlow taking viewers on a mini-tour through the streets of Louisville, Ky., visiting his old schools, playing soccer and barbecuing with his family and friends.

The 10-track Jackman is a major departure from Harlow’s mainstream album of 2022, Come Home The Kids Miss You, which included Harlow’s first Billboard Hot 100 chart-topper, “First Class.”  That album debuted at No. 3 on the Billboard 200 and earned several Grammy nominations, including best rap album.

Take a look at the video for “They Don’t Love It” – here.

Jack Harlow gives Louisville tour in ‘They Don’t Love It’ video

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